Can Ello — or Any Social Network — Take on Facebook?
Facebook's latest controversy over a requirement that account holders use their real names has angered many individuals who want to be known by aliases. In the midst of this privacy maelstrom, a new social network called Ello has thrived. The site bans all advertising and pledges never to sell user data to third parties. In order to survive and make profit, Ello plans to use the "freemium" model in which basic functions will be free, but users pay to unlock special features, which can be a challeng for Ello to survive among so many free services online.