Verizon Wireless Customers Can Now Opt Out of ‘Supercookies’

Verizon Wireless customers now have the ability to completely opt out of the phone carrier’s controversial ad-targeting program that tagged users with undeletable tracking codes, which critics called “supercookies.”

The company announced in January that it planned to provide a complete opt-out of the program. Verizon said Tuesday that its systems have now been changed to stop inserting the unique identifier, referred to as a UIDH, for customers who don’t want to be in the program.

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