NBC News is highlighting that a report from Deepfield, an Internet tracking firm, that not only does 25 percent of all Internet traffic go through Google, but also three fifths (60 percent) of all Internet connected devices in North America also connect with Google each day.

The article goes on to report that on average about 62 percent of all connected devices — be they smartphones, game consoles, or desktop computers — sent traffic to Google servers at some point during every day, arguably upwards of a billion devices. It may only be a quick search, a YouTube video, or even a link going through Google's link shortener service (goo.gl), or it could be more, like spending the day on Google Docs.

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